Local SEO, Google Business Profile categories

How to Choose the Right Google Business Profile Category

Picking the best Google Business Profile category can feel a bit confusing but it’s one of the quickest wins for better local visibility. With a little thought, you can help the right customers find you faster.

Start with your main service

Your primary Google Business Profile category should describe what you are, not everything you do. For example, a hairdresser that also sells products should choose “Hair salon” rather than “Beauty supply shop” as the main category.

Use additional categories wisely

You can add extra Google Business Profile categories to cover key services, but avoid ticking everything that sounds vaguely relevant. Aim for two to five accurate categories that match what customers actually book or buy most often.

Check what similar businesses use

Search on Google for businesses like yours in your area and note the categories they use. This is a handy reality check and can reveal options you might have missed, such as “Family law solicitor” instead of the broader “Lawyer”.

Finally, review your categories every few months. As your services evolve, keeping your Google Business Profile categories up to date helps you stay visible, relevant and easy to choose in local search results.

📌 Need help optimising your Google Business Profile? Stark Studio Media Concept can set up, audit or fully manage your listing so more local customers find and contact you. Call or WhatsApp us on 09128833274 or visit starkstudiomc.com.ng to get started.